Pulp Riot is an innovative hair colour brand that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces.

A team of high profile and highly experienced stylists have created a vibrant line of semi-permanent hair colour. With the creation of Pulp Riot, the future of hair looks more colourful than ever.

Together the Pulp Riot team is on a mission to create a wholly new kind of culture, by taking a collaborative approach with stylists across the world through social media and innovative education to create and unify a community of artistic beauty professionals. Pulp Riot products are easy to apply, are extraordinarily vibrant, fade truer to tone, and last longer. They are also vegan, gluten free, cruelty free, free of ammonia, parabens, PPD and MEA.

direct dyes

16 Vibrant and Pastel Semi-Permanent Colours that are easier to apply, more vibrant, lasts longer, and fades better.


Same amazing benefits and performance of original 16 shades and are UV reactive.


The first and only lightener that is superior for in foil, on scalp and hair painting techniques.

blank canvas

The safest way to quickly remove direct dye and semi-permanent colour.

high speed toners

Superior pigments create beautiful tones in 5 mins or less, and reach deeper depths of tone for up to 20 mins.