Our Story


‘You are the artist, hair is the canvas, Pulp Riot is the paint.’

For years, people have been creating products for stylists, who have never spent a day working behind the chair.  David & Alexis Thurston, the founders, create and test Pulp Riot products inside of Butterfly Loft, their hair salon in Los Angeles, California. Alexis says, “The magic happens when there are zero degrees of separation between those creating the products and the artists who use the products every day in their salons.”

Born during the digital revolution, Pulp Riot has emerged as the professional beauty brand with the highest level of engagement on social media, which enables them to carry out their mission of giving artists a global platform to gain more exposure and to be more successful, to deliver superior and accessible streaming education, and to link the industry worldwide through their digital network. David says “While other brands are trying to figure out how to utilize the digital world, it’s simply part of our DNA.  This allows us to reach right through phones across the world and educate, entertain, and inspire artists across the globe.”

When they launched Pulp Riot in 2016, it was just the two of them creating products inside of their salon.  Now, an army of artists across the world march alongside them, and together they’ve been responsible for disrupting a stagnant industry, putting the power back into the hands of the artist.  The result? Pulp Riot is the fastest growing professional color brand worldwide. #itsourturn #pulpriothair #pulpriot

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